It’s the best or nothing for chef Chris Coombs
Chris Coombs’ celebrity is generating crossover marketing power, from the kitchen to major consumer brands.
The celebrated Boston chef this week taped a series of commercials for Mercedes-Benz, who followed him with cameras as he drove across the state in their vehicles to his favorite food purveyors.
“I’m a Mercedes guy. I’ve driven them the past few years,” said Coombs yesterday, as he busily prepared a harvest dinner featuring the bounty of the Bay State he sourced along the way.
